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Industry-led courses, hands-on projects, and mentors who've built what you're learning. From strategy to data to product - learn by doing.
4 modules · 8h · Certificate
5 modules · 12h · Certificate
3 modules · 6h · Certificate
Everything you need to upskill your team - from first lesson to industry credential.
Every course is designed with practitioners who've built real products, led real teams, and solved real problems across Southeast Asia.
Learning Paths sequence courses into career tracks - from foundations to mastery. Complete a pathway, earn a learning path credential.
Verifiable certificates linked to real assessments - not just seat time. Employers and partners trust what ProConnect credentials represent.
Start with what's working for thousands of learners across the region.
"The front office course changed how I run a shift. The scripts are practical - I used them on the desk the next day."
"Finally an LMS that respects my time. The modules are focused, the assessments are real, and the certificate actually means something."
"My team of 12 went through the data analytics pathway together. The shared learning experience was worth more than the content alone."
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4 items in progress
Everything you're enrolled in, in one place.
Nadia Salleh · Started Apr 02
Completed Apr 22
Mei Lin Tan · Started Mar 28
Priya Menon · Started Apr 02
Daniel Ng · Started Apr 10
Amira Yusof · Completed Apr 18
Adam Razali · Completed Mar 04
Strategy-grade learning journeys, hands-on pathways, and industry mentors - built for operators, creators, and curious builders across the region.
Strategy-grade learning journeys and hands-on pathways - built for operators, creators, and curious builders across the region.
Learning Paths bundle related courses with shared rules, prerequisites, and a single program-level certificate - designed for full-stack career changes, not solo course collecting.
From kickoff to closeout - agile and waterfall fundamentals, stakeholder comms, risk, budgets, and delivery.
Excel to SQL to dashboards - clean data, find patterns, communicate insight. Built for career-switchers.
HTML, CSS, JavaScript, React, and a working backend. Ship a portfolio project by the end of the learning path.
Calendars, comms, vendor coordination, and exec support - the operational spine of any modern team.
SEO, paid ads, content, and analytics - run a real campaign end-to-end and measure what worked.
Map the green economy in Malaysia and pick where you fit - sustainability, ESG reporting, and emerging green roles.
Structure your message, hold a room, and present with confidence - across meetings, town halls, and pitches.
Validate an idea, find first customers, and build a starter business plan - the practical first 90 days.
Eight courses for the freelance, hybrid, portfolio-career era - the operating manual modern work didn't ship with.
Use ChatGPT to ship work faster - from prompts that actually work to building small AI tools without code.
A practitioner pathway from kickoff to closeout. Five sequenced courses cover agile and waterfall fundamentals, stakeholder communication, risk and budgets, and delivery - with a portfolio-ready capstone.
Complete 3 of 4 required courses to earn the learning path certificate. The capstone is required.
Built for operators who've been promoted into a lead role and need to develop the muscle for setting direction, coaching peers, and making decisions under uncertainty. The pathway sequences four courses with shared frameworks so what you learn in one shows up applied in the next.
Awarded once you complete all required courses and the capstone. Verified, shareable to LinkedIn.
Frameworks, mental models, and real-world case studies to sharpen how you see the playing field and choose where to play.
Built for front desk teams who want to own the arrival, not just process it. Across 4 modules you'll work through real check-in scenarios, upselling and a full house night - then build the shift playbook you can take to your own property.
This course counts toward 2 learning paths you're enrolled in:
Your final grade is calculated from three weighted assessments. Pass mark is 70%.
This course is co-taught by three practitioners. Each instructor below contributes specific modules.
Lead instructor · Modules 1, 3
Ex-Marriott · 15 yrs SEA hospitality
Amira spent twelve years with Marriott across the Kuala Lumpur, Singapore, and Jakarta offices, advising consumer-tech operators and family conglomerates on growth, pricing, and turnaround strategy. She co-authored two foundational papers on Southeast Asian e-commerce. After leaving the firm she joined a regional retail group as VP of Strategy, running a four-quarter turnaround that lifted contribution margin by eleven points. Today she coaches founders, sits on three independent boards, and teaches strategy at the postgraduate level.
Co-instructor · Module 2
Director of Rooms, regional hotel group · ex-Bain
Mei Lin leads strategy at one of Southeast Asia's largest digital banks, owning the three-year market-entry roadmap across Malaysia, Indonesia, and the Philippines. Before that she spent seven years at Bain & Company in Singapore. Her teaching style is unapologetically practical: she opens every lesson with a real decision the learner will face in the next ninety days. In this course she pressure-tests Porter's Five Forces and Jobs-to-be-Done against three regional companies.
Co-instructor · Module 4 (capstone)
Founder coach · ex-AirAsia Country Manager
Raj led AirAsia's Malaysia country team during the high-growth period from 2017 through 2020, scaling through three regulatory shifts, two competitor entries, and one pandemic. Since stepping down he has coached around fifty hotel and restaurant operators across Malaysia, Singapore, and Indonesia. He owns the capstone module where learners pitch a 30/60/90-day strategic memo to a live panel of founders and investors.
The 2x2 framework module alone was worth the price. I'd been stuck on a portfolio decision for a month and Amira's approach unlocked it in one sitting.
Case studies are from real SEA companies - not the usual recycled HBR stuff. Made the frameworks actually stick.
Loved the pacing. One gripe - the capstone prompt assumes you're already in a leadership role. Would be nice to have an IC variant.
Solid frameworks but some videos felt rushed. Wish there were more worked examples between the main cases.
Amira walks through the 2x2 ambiguity matrix using a real case from a regional retailer. Watch for the moment she flips the axis - that's the unlock.
Most teams confuse strategy with planning. A plan is a list of what you will do. A strategy is a coherent answer to the question: why will this work when alternatives wouldn't?
If your strategy could be someone else's strategy with the logo swapped, it isn't a strategy. It's a press release.
Open last week's guest feedback. Can you point to which service step each one serves? If three or more of them don't trace back to the same core bet, you have a portfolio, not a strategy.
Next unit, we'll apply this filter to three real teams and see where each one is actually allocating resources versus where they say they are.
Which of the following is most likely a strategy, not a plan?
Pick one framework we covered today - Porter's 5F, Jobs-to-be-Done, or the 2x2 ambiguity matrix. In 3-5 sentences, describe a real moment in your work when the right framework would have changed your decision. Reply to two classmates before the end of the week.
Great prompts coming in. Remember: a framework is only useful if it would have changed what you did next. If your story works with any framework, try again with a tighter constraint.
JTBD. We spent Q4 building a dashboard nobody opened. The "job" customers had was to justify a spend to their CFO in 30 seconds - a shareable one-pager would have killed it. Framework would have saved us two engineers for six weeks.
2x2 matrix. We were debating whether to enter a new vertical. Once we plotted "market readiness" against "adjacent to core", two of five options collapsed instantly. Would have saved a month of arguing.
Write a one-page strategic memo for a (real or hypothetical) CEO. Name the strategic bet, the alternatives you rejected, and the first three moves you'd make in the next 90 days. Ground it in one of the frameworks from this module.
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A coherent strategy is a single bet that rules other bets out. This field guide collects the diagnostic prompts, framework reminders, and worked examples we use across the cohort. Treat it as a companion to the lessons - not a substitute.
Section 1 - naming the constraint. Section 2 - choosing the bet. Section 3 - pressure-testing with the team. Section 4 - communicating it without diluting it.
Capture takeaways, questions, or feedback for the instructor. Notes are private by default; toggle Send as feedback to share with the course team.
Verified on the ProConnect Academy registry · Issued Apr 18, 2026
Issued Apr 18, 2026 · Credential PCC-2026-48291
Issued Mar 04, 2026 · Credential PCC-2026-39814
Issued Apr 18, 2026 · Credential PCC-2026-48290
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7 of 12 units complete
Complete all required units to finish this course.
How much of the course content you have completed. Some content may not be released yet.
Your weighted grade against the grade needed to pass this course.
| Assignment type | Weight | Grade | Weighted grade |
|---|---|---|---|
| Homework | 40% | 72% | 28.8% |
| Quizzes | 25% | 80% | 20.0% |
| Capstone | 35% | - | - |
| Current weighted grade | 48.8% |
The lowest 2 homework scores are dropped. Practice activities are not graded.
Everything scheduled for this course, in order.
Twelve years with Marriott across Kuala Lumpur, Singapore and Jakarta. Coaches operators on growth and turnaround, and teaches the framework modules in this course.
Keep learners engaged and on track throughout the course.
Encourage participation and engagement in your course with discussions.
Allow learners to highlight passages and make notes right in the course.
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Provide an in-course calculator for tackling complex mathematics.
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HOSPITALITY / ai-technology · 24 blocks
HOSPITALITY / assessment-library · 61 problems
Label files clearly so learners can discover the right assets fast.
| File name | File size | Type | Active | Access | ||
|---|---|---|---|---|---|---|
| description | course_image__skillourfuture.jpg | 68.50 KB | image | lock_open | ||
| description | banner_image__skillourfuture.png | 10.31 KB | image | lock_open | ||
| description | course_image__skillourfuture.png | 47.03 KB | image | lock_open | ||
| description | banner_image.png | 16.36 KB | image | lock_open | ||
| description | course_image.png | 50.75 KB | image | lock_open | ||
| description | educator_guide.pdf | 184.20 KB | application/pdf | lock_open | ||
| description | activity_worksheet.pdf | 96.44 KB | application/pdf | lock_open | ||
| description | intro_video_thumb.jpg | 28.90 KB | image | lock_open |
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Assignment graded · Design Thinking 101
Cik Aminah returned your Module 3 prototype with feedback.
12 min agoNew reply in Discussion
Faiz, someone replied to your thread in "Night audit handover".
1 h agoCertificate ready to download
Your "Intro to UX Research" certificate is available.
3 h agoLive session tomorrow · 10:00 MYT
Reminder - "Facilitation masterclass" with Shu Lin.
YesterdayNew course recommendation
Based on your progress - "Community Leadership for Coaches".
2 days ago